Guerilla Versus Gorilla – Small Companies Can Win
November 23, 2005

We make our living as guerillas – not the bad kind, but more of a freedom fighter. By using the term ‘guerilla’ I mean EMJ (now a division of SYNNEX) fights for business against big gorillas (other distributors) in the field. Our competitors are almost 100 times our size; EMJ is a Canadian-based, $165 million per year distributor. We have made an operating profit for the past 80 consecutive quarters. So even though we are up against the big gorillas as a distributor, we must be doing something right.

Some Thoughts On Planting Roses

Although all kinds of gardening is my passion in life, nothing but nothing gives me greater pleasure than my beautiful rose garden. They are just so stunning, and I do really love the colors and the amazing varieties which are available.

To get the best from your rose garden however there are quite a few important pointers to bear in mind, and I would like to share some of these with you.

The Costly Truth About Bringing New Business Into The Firm…
November 18, 2005

Or how about this one? Put up a web site, run a couple of ads in the search engines and clients will beat a path to your door.

Hello…It ain’t gonna happen. Nothing could be further from the truth. The real truth is, these days the cost of advertising, the declining response of Yellow Page ads and the increasing competition for effective Internet advertising space makes getting client leads much more expensive and far more difficult than ever before.

This is probably not a very big surprise to you. Because, if you’ve done any advertising in hopes of attracting new clients, you (in all probability) produced mediocre results.

Writing The Perfect Sales Letter

Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page� when we are designing our basic site in step 5

The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.

In A Town Called Google The Keyword Is Real Estate

The late Conrad Hilton who built a chain of hotels across the world, was firmly of the belief that if he built a hotel in the right location it would make money. “Location, Location, Location� was his motto. Never build a hotel where there ain’t no traffic.

The same rule applies on the Internet. Build your site in the right location and it will succeed.

So the question is: “how do I find the right plot of Internet real estate on which to build my site?�

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