Marketing Designer Pet Products to a Luxury Client
May 16, 2006

As our workforce continues to evolve, our marketing efforts will need to change with it. For the first time in history, we now employ four different groups of people that we must always keep in mind to maximize our business. There is the Silent Generation (ages 61 – 79). There are the Baby Boomers whose ages range from 42 – 60, the Generation Xers whose ages range from 25 – 41 and finally the Millennials whose ages range from 24 and younger.

Buying the Best Clubs for Beginners
May 15, 2006

A new set of clubs for beginners is really not necessary; in fact the higher end clubs can be a hindrance on your game. Golf is unique in the fact that the sport requires a group of instruments, and equipment to play in full. Many sports like baseball or basketball just require a few items that are used by an entire team. Golf being an individual sport this aspect changes into a need for the right set of clubs.

What You Should Know About Shopping Online
May 14, 2006

If 299,999 planes land safely that’s not news. It takes just one to crash and that becomes news around the world and flying is seen as unsafe. Over 100 countries are at peace but the few that are fighting wars make the news. Understandably, a newscaster is not likely to think it’s a lead story to say, “Well, everything went well today. People went to work, returned home, showered, ate and slept. They are expected to get up next morning and do the same thing.” Media has become entertainment. We need to give the people information to excite them or at least to pull at their heartstrings.

Unique Down Payment Strategy
May 12, 2006

Coming up with a down payment for a home can be a lengthy process. Most people do not realize they can use a unique down payment strategy to free up cash.

Unique Down Payment Strategy

Making a down payment on a house purchase can be a breeze or incredibly challenging depending on the type of loan you are pursuing. Depending on your credit and available loan programs, you might be able to get away with a no down payment loan, three percent, ten percent, twenty percent or twenty five percent. The higher the percentage, the more difficult it can be. A twenty percent down payment on a $300,000 loan is $60,000, a figure most people are going to have great trouble nailing down.

Stealing the Home From Under You: The Growing Problem of Title Fraud

Imagine this. A Canadian homeowner – a successful professional with a lovely home in a nice neighbourhood – arrives home after work one day to find a “For Sale” sign on his lawn. Imagining that it may be a practical joke, he asks his wife if she’s unhappy with the house! But his wife has no idea why the sign is there, or who put it up. It turns out that the couple are the victims of title fraud – a crime that’s on a worrisome rise here in Canada.

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