Pairs/Groups Of Words Often Confused - Part 1 of 6
December 21, 2005
ACCEPT, EXCEPT
Not commonly seen even from unpublished writers, who are probably familiar with the difference because they’re all waiting for an acceptance!
“We accept your invitation to your party, except for Bill, who will be away on that day.”
ADAPT, ADEPT, ADOPT
Adapt means to adjust, adept means skilled and
adopt means to take as your own:
“Some people cannot adapt to new surroundings.”
“He is very adept at dodging awkward questions.”
“He tends to adopt the attitudes of those around him.”
ADVERSE, AVERSE
Adverse means inauspicious, hostile; averse means disinclined, repelled.
“I’m very much averse to making a long, arduous journey under such adverse weather conditions.”
Writing The Perfect Sales Letter
November 18, 2005
Before you actually write the e-book we are going to write the sales letter first. Now I suggest you write it in Microsoft Word and save it. Then we can transfer it to the main “Sales site Page� when we are designing our basic site in step 5
The main reason we are writing our sales copy before we ever write a word in our e-Book is because it hasn’t actually being created yet, which means there is absolutely no limit what you can write in your sales letter. The sales letter doesn’t fit the e-Book; it’s the other way around.
Watch Out! Copy Mistakes Are Sinking Your Site
November 3, 2005
No matter how well you write, or even if you have a professional writer create your web site copy, you’re going to have errors. Misspelled words, awkward sentences, phrases that don’t make sense, and words that are used incorrectly run rampant through many sites. And it’s no wonder. Writing well is hard work. Even a good writer will be too close to the copy and won’t see ALL their mistakes, even when re-reading the copy carefully.
Key Words In Searches
September 18, 2005
One of the things we don’t seem to have much of these days is time. Everyone rushes everywhere and communication is compressed into new shorter forms like all of the text messages I receive, I still don’t get all of the abbreviations. There is a danger that this short, fast communication is carried over into web sites we develop. All short, bulleted points lacking any grammar or sentence construction, and as I have said before search engines seem to like well-constructed grammatical sentences.
Limited Time Only (Shh! It’s A Secret)
August 9, 2005
by Karon Thackston © 2005
http://www.copywritingcourse.com
Under normal circumstances, you’d shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to limited time only offers, lately I’ve noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.
I received a fabulous email from a ladies clothing site at which I like to shop. It was for 50% off my entire purchase of anything on their site (clearance items or regular price). Wahoo! What woman wouldn’t love that? Trouble is, I almost missed the deal due to procrastination.