Want To Make Money Online? Market A Service To Businesses
November 3, 2005
Don walked across the street from his house to mine to announce he had finally retired. “But I’m not ready for the golf course,” he said. “I want to make a living on the Internet. What can I sell?”
This is a question many of us struggle with as we see money, freedom, and a bright future for those who manage to find their niche online. You may have tried to sell something from the Internet only to find it is difficult to get visitors to your web site and even harder to get them to buy.
Your 6-Step Plan For Press Release Placement
October 12, 2005
There’s a clear way around press release failure and it’s called the pitch. A lot like it sounds a pitch is a fast throw at busy editors about a possible story. If they want to find out more, then you send the press release.
That leads me to a huge pet peeve: Sending out press releases via e-mail to a list of editors. From my experience it’s never - ever - worked. I no longer try it and suggest you don’t either. It’s a waste of your time and all of the editors. Instead:
Building An Awesome Audience For Your Book
October 11, 2005
“The Book Sistah”
I got lucky. The month that I sold my novel was the same month that I started my newsletter, Living the Dream, for my coaching business. I had no idea that as my list of subscribers grew I would have a great platform from which to launch the book 18 months later. Thanks to that list, I was pre-selling my book long before it hit store shelves.
Branding Cures Several Marketing Headaches
Are you trying to attract business with a no-name, no-differences-from-competitors company identity? Branding your company, when done well, not only helps you stand out in a field of similar choices, it also helps you avoid price-shoppers and deliver results to customers that inspire loyalty. Here’s why.
Headache #1: Competitors all seem the same
Put yourself in the mindset of a customer and go shopping for a company that provides what you sell. Do all the options seem pretty much the same? If so, create a memorable difference with branding. Stand for something that will set you apart.
The 4 Can’t Miss Keys To Copyright
October 8, 2005
Copyright is the writer’s security blanket. It just makes you feel better to know your words are protected. I once knew a writer who was so scared his work would be stolen, he never sent it anywhere. Talk about counterproductive! But if you can understand these four simple copyright keys, you can rest easy and submit at will.
1. Create!
That’s all you have to do to copyright something: write it. You don’t have to publish it and you don’t have to register it with the United States Copyright Office, although there are certain advantages to registration (see below). The moment a piece is written down, it automatically gains copyright and that copyright is owned by the author.