Search Engine Optimization And Why You Gotta Use It?
November 23, 2005
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
In A Town Called Google The Keyword Is Real Estate
November 18, 2005
The late Conrad Hilton who built a chain of hotels across the world, was firmly of the belief that if he built a hotel in the right location it would make money. “Location, Location, Location� was his motto. Never build a hotel where there ain’t no traffic.
The same rule applies on the Internet. Build your site in the right location and it will succeed.
So the question is: “how do I find the right plot of Internet real estate on which to build my site?�
Linking Strategy In The Post-Jagger Period
“Please take down my link.� I never thought I would live to see the day that I would get an email like this, but the latest Google update has caused some people to panic. This particular person thought that his site would be penalized if he had a link coming from a site in an unrelated field. Well, following the Jagger update how should we approach linking? Should we “nuke� our reciprocal links directories altogether? Or is there a sensible way to continue linking?
Google’s Duplicate Internet Content Filter In Action
October 28, 2005
If you don’t believe Google’s Duplicate Content Filter exists, I have Dramatic Proof their Internet content filter exists and it’s very effective.
On July 5, 2005 I published an article entitled “7 Top Ways to Avoid Link Theft” which was picked up and included as content on other websites.
Before the article was released I checked on Google whether any results already existed for the exact phrase “7 Top Ways to Avoid Link Theft” and there were no listings for that term.
Choosing An SEO Consultant
October 3, 2005
While the most important thing in creating a webpage is the designer a consultant knowledgeable in SEO is even more important if you want to have it show up well in search engine rankings. An SEO consultant can mean the difference between a cool page that nobody sees and a cool page that everyone not only visits but talk about.
A good SEO consultant will not only know the tricks of the trade but also how to use them best. An SEO consultant is as much an artist as the web designer. Whereas the web designer knows all of the tricks of the trade in creating a masterpiece of the internet the SEO consultant is the promoter that makes sure people travel to see it.