Building Links To Your Site
November 11, 2005
Over the years there has been lots of discussion in the SEO community regarding building links to a web site. The debate is particularly heated at the moment, as Google rolls out its “Jagger” upgrade.
Let’s start with what we mean by inbound links, also called backlinks. These are links from other sites to your URL, which direct the surfer directly to your site when the link is clicked. The basic premise is that if you have high ranking sites linking to you, then you must yourself be important and have valuable content, and hence you should rank highly. The way in which Google ranks sites is called Pagerank and can be seen as a green line on the Google Toolbar representing ranks 0 to 10. As Google states
How To Pick A Web Site Domain Name For Your Company Or Law Firm
November 2, 2005
Your web site is located by an IP (Internet Protocol) address such as 67.15.4.94 and is accessible on the Internet by typing http://67.15.4.94. Instead of typing a series of numbers which are difficult to remember, you can register an easier to remember domain name which becomes associated with your IP address. Visitors typing an easy to remember domain name will be pointed to your IP address. Similar to a 1-800 vanity phone number, some domain names pertain to the subject of the web site, while others may simply be the name or an abbreviation of your firm.
Website Value - What’s Your Business’ Website Worth?
October 30, 2005
If you were asked to put a value on your website what would it be? Perhaps you paid a small fortune and commissioned a top design agency to build it. It would still be worth at least what you paid for it, right?
It’s a sad fact that a great number of websites are worthless. They give no value to their owners and are little more than a drain on resources. Would it surprise you if your website was classed as one of these?
Web Site Strategies that Work!!
October 11, 2005
1. Review your goals and markets for your site:
a) Are there clear business goals and desired outcomes behind your Web site, and for each major page or section? How will you evaluate your success?
b) Have you defined all the target audiences for the site, and the “languages” they speak? Do you have compelling benefit statements, testimonials, case studies?
c) Does your home page appeal to each of your target markets and audiences? Does it effectively direct them to appropriate areas of your site?
d) How compelling are the “calls to action” on each page?
How Does Your Website Make Me Feel?
When people think about the Internet, they think about technology. When people hear that I am a Website strategy expert, they see me as a “techy type”.
But for me, the most intriguing aspect of your online business isn’t about the technology. It’s about human connections, and how you can create these in a virtual environment.
It’s commonly understood that “people buy emotionally, not intellectually.” Even when people think they’re making a rational decision, powerful subconscious factors come into play. To sell effectively, we’re told to anticipate our customers’ needs, to demonstrate that we “feel their pain”, and to respond to clues in their body language and tone of voice.