The Costly Truth About Bringing New Business Into The Firm…
November 18, 2005
Or how about this one? Put up a web site, run a couple of ads in the search engines and clients will beat a path to your door.
Hello…It ain’t gonna happen. Nothing could be further from the truth. The real truth is, these days the cost of advertising, the declining response of Yellow Page ads and the increasing competition for effective Internet advertising space makes getting client leads much more expensive and far more difficult than ever before.
This is probably not a very big surprise to you. Because, if you’ve done any advertising in hopes of attracting new clients, you (in all probability) produced mediocre results.
Your efforts may even have been a complete disaster. Don’t feel bad…This is a tough game and it takes a pro to consistently deliver results.
Let’s face it, if it were so easy to pull in droves of new clients, everybody with a law degree would be rich. But you and I both know that simply is not the case.
And even if you are already doing a brisk business, you must still keep bringing in a healthy flow of new clients.
Jersey Justice Presents A Foolproof Way To Bring In More New Clients
Fortunately, there is an answer, and I’m going to pull back the curtain and show you some details about how we do what we do.
Be Patient. This is going to be worth the wait. First I need to ask a few preliminary questions just to get you thinking about your present client acquisition dilemma.
Start Receiving All The New Clients You Can Handle
1. Are you satisfied with the current quantity of new clients generating income for your firm?
That’s the 20% of your cases that generate 80% of the firm’s revenues.
2. How are you attracting new business?
3. And, is your new client acquisition cost kicking your butt?
One more question and then we’ll begin to give you some answers.
Is Your Existing Internet Presence, (your website) Delivering On The Promise Of Attracting New Clients,
OR
Is It Just Another Beautiful Billboard In The Desert That Nobody Sees?
If you are failing to attract new clients from the Internet, you are missing out on a great opportunity. As you well know by now, just having a website is no guarantee it will produce enough clients.
Maybe it’s about time to re-evaluate your Internet marketing strategy. If you are relying on your (way too expensive) Yellow Page ads, and the standard “me too” legal website, to trickle in the majority of your new business, Stop Kidding Yourself.
That antiquated strategy isn’t going to cut the mustard in today’s highly competitive market for legal prospects.
Here’s a workable solution to the catch 22 of Internet based legal marketing.
Tony Merlino is webmaster and legal marketing consultant at http://www.JerseyJustice.com ,a legal information and marketing portal for clients and their lawyers in New Jersey.
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